{"id":3022,"date":"2025-07-30T18:09:44","date_gmt":"2025-07-30T18:09:44","guid":{"rendered":"https:\/\/synergymarketingai.com\/?p=3022"},"modified":"2025-07-31T14:23:05","modified_gmt":"2025-07-31T14:23:05","slug":"from-kiss-cam-to-crisis-management-what-the-astronomer-scandal-taught-us-about-pr-in-the-ai-era","status":"publish","type":"post","link":"https:\/\/synergygroup.ai\/es\/from-kiss-cam-to-crisis-management-what-the-astronomer-scandal-taught-us-about-pr-in-the-ai-era\/","title":{"rendered":"From Kiss Cam to Crisis Management: What the Astronomer Scandal Taught Us About PR in the AI Era"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3022\" class=\"elementor elementor-3022\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72eecf3 e-flex e-con-boxed e-con e-parent\" data-id=\"72eecf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32f1e4a elementor-widget elementor-widget-text-editor\" data-id=\"32f1e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jul 4, 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3b951 elementor-widget elementor-widget-heading\" data-id=\"cc3b951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Kiss Cam to Crisis Management: What the Astronomer Scandal Taught Us About PR in the AI Era<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a8de7 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c4a8de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/05\/logo-blog-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2819\" alt=\"\" srcset=\"https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/05\/logo-blog-150x150.png 150w, https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/05\/logo-blog-12x12.png 12w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Equipo de IA de Synergy Marketing<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee139fc elementor-widget elementor-widget-text-editor\" data-id=\"ee139fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every story must include at least four elements: A hero (Protagonist), a villain (Antagonist), a challenge (Obstacle), and a helper (Ally). The Astronomer case has them all: A Coldplay concert, a CEO and a Chief People Officer, a kiss-cam and a viral video that triggered 70 M+ views that nearly cost a rising tech company its credibility and investors, and a PR team with a killer and rapid response.<\/span><\/p><p><span style=\"font-weight: 400;\">The Astronomer\u2019s crisis wasn\u2019t just a tabloid moment\u2014It was a masterclass in modern PR strategy\u2014every move calculated like a chess game, a textbook case that will be in the books for years. And here\u2019s the twist: <\/span><b><i>it wasn\u2019t AI that saved them. It was human insights, experience, and creativity.<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">Astronomer had everything on its plate for a massive and irreversible crisis:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00a070M+ views viral video<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-generated fake statements\u00a0falsely attributed to leadership.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitors\u00a0poaching concerned clients.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investor confidence plummeting overnight.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62cb509 e-con-full e-flex e-con e-child\" data-id=\"62cb509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f516b2 elementor-widget elementor-widget-text-editor\" data-id=\"8f516b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Why This Was a Make-or-Break PR Crisis<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Speed of Misinformation<\/b><span style=\"font-weight: 400;\">:\u00a0Fake CEO statements generated by AI tools spread\u00a03x faster\u00a0than the company&#8217;s official response (<\/span><i><span style=\"font-weight: 400;\">Source: MIT Research<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visual Bias:<\/b><span style=\"font-weight: 400;\">\u00a065% of people believe video evidence without verification (<\/span><i><span style=\"font-weight: 400;\">Source: Reuters Institute<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Financial Stakes<\/b><span style=\"font-weight: 400;\">:\u00a0Public scandals cost tech companies\u00a0an average 7.4% stock dip\u00a0<br \/><\/span><span style=\"font-weight: 400;\">(Source: <\/span><i><span style=\"font-weight: 400;\">Stanford Business School<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794d791 elementor-widget elementor-widget-heading\" data-id=\"794d791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Three-PR Moves That Saved Astronomer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b450a elementor-widget elementor-widget-text-editor\" data-id=\"a7b450a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The 48-Hour Rule:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Published verified leadership statements on\u00a0all official channels\u00a0within 2 days.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Used\u00a0Social media platforms for nuanced explanations.<\/span><\/li><\/ul><p><b>Reframing the Narrative:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adopted the\u00a0&#8220;reframing the narrative&#8221;\u00a0strategy: acknowledging the situation while reframing the story.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launched a\u00a0self-marketing and PR campaign.\u00a0<\/span><\/li><\/ul><p><b>The Human Firewall<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Had real people employees (not bots)\u00a0engage commenters\u00a0on social media.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hosted an\u00a0AMA (&#8220;Ask Me Anything&#8221;)\u00a0with the Chief People Officer.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dea5ba elementor-widget elementor-widget-heading\" data-id=\"0dea5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Five Crisis PR Lessons from this Case \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446c3bd elementor-widget elementor-widget-text-editor\" data-id=\"446c3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI is your frenemy &#8211; While 34% of crises now involve deepfakes (PRSA), only\u00a0human judgment\u00a0can navigate the fallout.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speed is key &#8211; Responses within\u00a024 hours\u00a0see 83% better reputation recovery.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employees can be your best advocates\u2026 or your worst &#8211; Brand messages shared by employees get\u00a0561% more reach.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unexpected answers disarm critics &#8211; 78% of audiences respond better to\u00a0authentic humor\u00a0than corporate speak.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR needs a seat at the table &#8211; According to Harvard Business Review, companies with\u00a0C-level PR leadership\u00a0are 42% more crisis-resilient.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ae7bd elementor-widget elementor-widget-heading\" data-id=\"38ae7bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Five Key Takeaways:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f6642 elementor-widget elementor-widget-text-editor\" data-id=\"66f6642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The real Astronomer\u2019s recovery came from bold, emotionally intelligent, human-led PR moves\u2014including a viral video that turned scandal into strategy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In an age of deepfakes, auto-generated content, and AI apologies, real PR has never been more essential. The companies that treat PR like a checkbox task are playing defense, but those that understand its strategic power are building resilience, loyalty, and long-term value.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR is and has been about shaping perceptions, fast. It\u2019s about restoring trust when the internet burns your house down. And yes\u2014it\u2019s about saving millions for companies, or even the entire company.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR isn\u2019t dead. It\u2019s your most undervalued growth engine, and it is more alive than ever. Let\u2019s stop treating it like a back-office function and start giving it a seat at the strategy table.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From\u00a0working\u00a0in\u00a0the\u00a0shadows\u00a0to\u00a0stepping\u00a0into\u00a0the\u00a0light. It is time to recognize the vital work of the PR teams and make it visible to the world.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f63400d e-con-full e-flex e-con e-child\" data-id=\"f63400d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d21f4b elementor-widget elementor-widget-text-editor\" data-id=\"7d21f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Synergy Marketing AI can help you create your next PR strategy. Don&#8217;t wait for your kiss cam moment.<\/span> <span style=\"font-weight: 400;\">We are just a click away. <\/span><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/synergygroup.ai\/es\/\" target=\"_blank\" rel=\"noopener\">www.synergymarketingai.com<\/a>.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe000e elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"dbe000e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/synergygroup.ai\/es\/blog-2\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Regresar\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/synergygroup.ai\/es\/blog-2\/\" >\n\t\t\t\t\t\t\tRegresar\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Jul 4, 2025 From Kiss Cam to Crisis Management: What the Astronomer Scandal Taught Us About PR in the AI Era Synergy Marketing AI Team Every story must include at least four elements: A hero (Protagonist), a villain (Antagonist), a challenge (Obstacle), and a helper (Ally). The Astronomer case has them all: A Coldplay concert, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3029,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"rttpg_featured_image_url":{"full":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS.png",801,801,false],"landscape":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS.png",801,801,false],"portraits":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS.png",801,801,false],"thumbnail":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS-150x150.png",150,150,true],"medium":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS-300x300.png",300,300,true],"large":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS.png",801,801,false],"1536x1536":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS.png",801,801,false],"2048x2048":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS.png",801,801,false],"trp-custom-language-flag":["https:\/\/synergygroup.ai\/wp-content\/uploads\/2025\/07\/BL-CRISIS-12x12.png",12,12,true]},"rttpg_author":{"display_name":"andres.gomez","author_link":"https:\/\/synergygroup.ai\/es\/author\/andres-gomez\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/synergygroup.ai\/es\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"Jul 4, 2025 From Kiss Cam to Crisis Management: What the Astronomer Scandal Taught Us About PR in the AI Era Synergy Marketing AI Team Every story must include at least four elements: A hero (Protagonist), a villain (Antagonist), a challenge (Obstacle), and a helper (Ally). The Astronomer case has them all: A Coldplay concert,&hellip;","_links":{"self":[{"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/posts\/3022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/comments?post=3022"}],"version-history":[{"count":7,"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/posts\/3022\/revisions"}],"predecessor-version":[{"id":3033,"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/posts\/3022\/revisions\/3033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/media\/3029"}],"wp:attachment":[{"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/media?parent=3022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/categories?post=3022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergygroup.ai\/es\/wp-json\/wp\/v2\/tags?post=3022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}