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September, 2026 Stop Measuring AI Activity. Start Measuring Business Impact Synergy Group AI Team One of the easiest ways to make an AI project look successful is to measure what’s easiest to count. How many interactions did AI handle? How many employees are using it? How many requests were automated? How many hours were saved? […]

September, 2026 The Question Every AI Leader Should Ask: Who Owns the Decision When AI Is Wrong? Synergy Group AI Team There is a point in every AI project when the conversation has to move beyond what the technology can do and address what happens when it is used in the real world.   Who

August, 2026 The AI Decision Most Companies Are Getting Wrong  Synergy Group AI Team There is a practice I keep seeing in conversations about AI: companies start by asking which platform they should use.   It sounds like a sensible place to begin. There are budgets to consider, deadlines to hit, and plenty of pressure

August 17, 2026 The AI Adoption Lifecycle: Most Companies Aren’t Struggling with AI. They’re Struggling with Change. Synergy Group AI Team A few months ago, someone asked me what I thought was the biggest obstacle to adopting AI. They expected me to say security or budgets. Maybe the shortage of technical talent. I didn’t pick

May 1, 2026 AI in Sales The Month Our Sales Team Begged Us to Book Fewer Meetings Michael Weis, CRO, Synergy Group AI Speed is a feature — but only if what you’re accelerating is actually working. Here’s what happened when we let the machine run before the strategy was ready, and the three questions

April 29, 2026 The Problem No One Talks About in Legal, Collections, and Healthcare and Why It Still Matters Synergy Marketing AI Team A few months ago, during an event, a legal operations executive made a remark that resonated across regulated industries: “We’ve automated case management, digitized records, and implemented AI across our workflows —

April 01, 2026 AI and the New Productivity Model for SMBs Synergy Marketing AI Team Why Productivity Still Feels Elusive For decades, businesses have pursued the same goal: higher productivity. Technology was supposed to make that easier. Today, employees have access to powerful digital tools that allow them to meet instantly, communicate globally, and collaborate

Mar 25, 2026 Why Integrated Collaboration Platforms Are Becoming the Operating System of Modern Work Synergy Marketing AI Team Specialized research analyst firms agree that ultimately, companies that consolidate collaboration into one platform gain three strategic advantages: higher productivity, lower operational complexity, and stronger customer experiences. Instead of managing tools, organizations can focus on outcomes—faster

January 29, 2026 How the Collections Industry Must Rethink Customer Engagement to Protect Revenue Michael Weis CRO, Synergy Marketing AI 7 lessons from ARMTech 2026—and what top operators are doing now Last week, I attended ARMTech 2026, and it was more than just another industry conference. It was a real-time health check on collections. After

Nov 19, 2025 Agentic AI: The Autonomous Strategy That Transforms How Businesses Act John Colvin, CEO, Synergy Marketing AI You know, people act like “AI” is this mystical magic word that instantly makes them sound innovative and cutting-edge. The truth is… It’s just a tool. A solid, powerful tool—but only if you feed it the